Client
The Saunders Company
Corporate Branding · Proposal Design · Business Development
The Saunders Company
For a public relations agency built on influence, reputation, and strategic communication, design has to persuade before a word is read. The Saunders Company work spans Brand Identity, Editorial Design, proposal creative, campaign materials, business-development collateral, and digital concepts created for executives, civic leaders, institutions, and community-focused clients. Each piece is designed to strengthen credibility, clarify complex information, and support high-stakes B2B communication.
Project Overview
Persuasion by Design
Not every design engagement centers on one campaign or launch. Some clients need a visual partner who can move between corporate identity, business development, editorial communication, proposals, and public-facing campaigns while maintaining the same level of polish and strategic clarity.
The Saunders Company specializes in media relations, strategic communications, thought leadership, community outreach, and executive positioning. That made visual credibility especially important. Whether the work represented the agency itself or one of its clients, every application needed to feel purposeful, persuasive, and appropriate to the audience it was designed to influence.
My Role
art direction, visual design, Brand Identity, Editorial Design, Proposal Design, Campaign Design, and Production.
Project Goal
Create polished, persuasive visual communication that strengthens credibility across agency branding, client proposals, editorial work, and public campaigns.
Deliverables
Corporate Identity, Business-Development Collateral, Editorial Reports, Proposal Design, Campaign Materials, Digital Concepts.
Design Approach
The work spans three distinct areas: corporate identity and brand collateral for The Saunders Company, proposal and editorial design for client engagements, and campaign support for a public vote initiative. Each required its own visual language, audience awareness, and information hierarchy.
art direction and visual design covered concept development, Brand Identity, Editorial Design, proposal creative, and campaign materials. Saunders-branded pieces needed to reinforce the agency’s own reputation, while the NextGen report, recycling proposal, and Issue 57 campaign each required a distinct voice shaped around a different client, message, and objective.
Designing for a communications agency raises the standard for communication design itself. Executives, civic leaders, and institutional audiences expect clarity and polish, so every piece had to make complex information easier to understand while supporting the credibility of the message behind it.
Visual Design
Explore corporate identity, editorial reports, proposals, campaign materials, and business-development creative designed to support persuasive communication across agency and client-facing work.
