Client
Staffing Industry Analysts
Corporate Branding · Editorial Design · Digital Communication
Staffing Industry Analysts
One global B2B organization, multiple brand systems, and a constant flow of research, campaigns, presentations, social media, reports, and major conferences created a design environment where range mattered. Staffing Industry Analysts demanded hands-on art direction and visual design across corporate, editorial, digital, and event communication, with experience spanning enterprise, B2B, and consumer-facing brands, including global conferences and Fortune 500 audiences.
Project Overview
Where Corporate Precision Meets Event Energy
Staffing Industry Analysts is a global research and advisory organization serving staffing firms, workforce-solutions providers, enterprise buyers, and industry executives. Its work spans market intelligence, professional development, research, editorial publishing, and major conferences across North America and Europe.
Designing for SIA meant moving between several visual languages inside one organization. Corporate communication required structure and precision. Research and editorial design demanded information hierarchy. Conferences called for stronger visual energy, distinction, and scale. The challenge was to move fluidly between all of them while maintaining clarity, quality, and recognizable brand discipline.
My Role
Graphic Design Manager, visual design, art direction, Brand Design, Visual Identity Development, Digital Design, and Production.
Project Goal
Create clear, high-impact visual communication across SIA’s corporate, editorial, digital, and global event brands while maintaining consistency across audiences and formats.
Deliverables
Brand Design, Editorial & Report Design, Conference Branding, Presentations, Social Media, Digital Campaigns, Advertising, Web Graphics, Environmental Graphics.
Design Approach
The Graphic Design Manager role functioned as a highly hands-on creative position, with responsibilities closely aligned to art direction across conference branding, corporate communication, research reports, social media campaigns, presentations, and digital marketing. Concepts and visual direction were developed collaboratively within the marketing organization, with major work reviewed by the Marketing Director and, for higher-visibility initiatives, senior leadership.
Business objectives were translated into visual communication designed to inform, engage, and move audiences toward action. Conference themes, executive presentations, research publications, digital campaigns, and global event promotion each required a different balance of information, energy, and brand control.
Creative leadership also meant navigating feedback well. Some concepts moved quickly; others strengthened through discussion and refinement. The result was a working approach built around strong ideas, collaboration, adaptability, and the ability to carry approved creative direction through large, multi-format campaigns.
Visual Design
Explore the range across research and editorial design, corporate communication, social media, digital marketing, presentations, and global conference branding created for staffing, workforce-solutions, enterprise, and executive audiences.
Core Brand Communications
Corporate Communications
Corporate communications for SIA were created for a professional audience of staffing firms, enterprise organizations, and industry executives. Working within the core grey, white, black, and red brand palette, the design emphasized clarity, credibility, and consistency across webinar marketing, certification collateral, press communications, presentations, social media, and supporting digital materials.
Event Branding
Conference Branding
Conference work allowed for a more energetic visual approach than SIA's core corporate communications. Each event had its own focused visual identity and limited colour palette, with greater freedom in composition, scale, gradients, typography, and supporting graphic elements. The Executive Forum Europe work shown below uses its navy and red identity across digital, print, social, presentation, advertising, and web applications while remaining connected to the broader SIA brand.
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Research & Analytics
Research Reports & Companion Social
Research and analytics required a different balance of structure and visual storytelling. Internal report layouts followed SIA's clear, data-focused framework, while cover concepts were developed around the subject and theme of each study. Many reports were commissioned for outside partners, including WorkLLama, Glider, Indeed, The Mom Project, and PRO Unlimited, so partner brand guidelines were incorporated where required. Companion social graphics extended each report's visual direction into launch and promotional marketing while maintaining consistency across both SIA and partner brands.
Research Report Covers and Companion Social Ads
