Client
STAFFING INDUSTRY ANALYSTS:
Collaboration In The Gig Economy
Conference Branding · Collaboration In The Gig Economy · Digital Campaign
Collaboration In The Gig Economy
Technology, talent, suppliers, and workforce strategy were colliding at speed, and Collaboration In The Gig Economy 2022 needed an identity that could keep pace. The B2B campaign moved across web, social media, digital advertising, speaker promotion, presentation graphics, and conference communication, combining hands-on art direction, visual design, Event Branding, and enterprise marketing for senior decision-makers. The event has since evolved into Collaboration X.
Project Overview
Fast-Moving Work. One Unmistakable Conference Identity.
Collaboration In The Gig Economy brought together staffing leaders, enterprise buyers, technology partners, suppliers, and workforce innovators working at the intersection of talent and technology. The identity needed enough energy to reflect a rapidly changing market while still carrying the authority expected of an SIA executive conference.
My Role
Graphic Design Manager, art direction, visual design, Event Branding, Digital Design, Campaign Development, and Production.
Project Goal
Create a distinctive conference identity that connects technology, talent, suppliers, and workforce strategy across a scalable B2B campaign.
Deliverables
Event Identity, Website Graphics, Social Media, Speaker Promotion, Digital Advertising, Presentation Graphics, Conference Collateral.
Design Approach
Concept development, visual hierarchy, brand consistency, and production requirements were treated as one connected design problem. The campaign had to remain recognizable whether the audience encountered it through a website header, speaker promotion, social post, digital advertisement, presentation graphic, or event communication.
Typography, imagery, color, and repeatable composition created the underlying structure. That gave the campaign enough flexibility to support fast-changing content without losing the sense that every application belonged to the same conference experience.
Visual Design
Explore the identity across web, social media, speaker promotion, digital advertising, presentation graphics, and supporting campaign materials built for a fast-moving executive workforce audience.
