Brochure Design · Professional Development · Workforce Industry
SIA CCWP Brochure
Managing a contingent workforce means balancing people, cost, quality, and risk. SIA’s Certified Contingent Workforce Professional (CCWP) program helps professionals build the knowledge to meet that challenge. This brochure brings the value of certification into focus, inviting HR, procurement, and workforce leaders to take the next step.
Client · Workforce Research, Advisory & Professional Development
SIA CCWP Brochure
Staffing Industry Analysts (SIA) is a global research and advisory firm focused on staffing and workforce solutions. Its CCWP program develops the knowledge and practices needed to design, implement, and manage a contingent workforce strategy.
A specialist subject deserves a compelling introduction. Concept development, graphic design, and layout explored a modern, tech-savvy direction through two alternative concepts, each with different visuals. SIA selected a cleaner corporate approach for its business-to-business audience. The finished printed brochure pairs slate gray front and back covers with a mainly white interior, bringing charts, infographics, and business imagery into a clear, professional presentation.
- Client:Staffing Industry Analysts
- My Role:Concept Development, Graphic Design & Layout
- Project Goal:Make the value of CCWP certification clear and compelling for a business-to-business audience.
- Deliverables:Two alternative concepts and one finished printed CCWP brochure, including front and back covers and interior design.
Selected Work
CCWP Brochure Design
Explore the finished printed brochure through its front and back covers and interior, followed by two alternative concepts. Both alternatives explore a modern, tech-savvy direction, using different visuals to introduce the same professional-development program.
