Client
Resolve to Evolve, LLC
Brand Identity · Web Design · Presentation & Print
Resolve to Evolve
Resolve to Evolve is a personal development and life coaching business focused on empowering women to build confidence, clarify their goals, and move toward the lives they want to create. The brand needed to feel encouraging and aspirational while remaining professional enough for coaching, workshops, and ongoing client communication.
Project Overview
Designing a Brand Around Forward Movement
The work began with a simple idea: Personal change should feel possible, not intimidating. Resolve to Evolve needed an identity that reflected confidence, growth, and self-belief, then carried that message naturally across stationery, a website, presentation materials, CD artwork, and brochure design. Rather than treating those pieces as separate deliverables, the visual direction was developed so each one would feel like part of the same supportive, forward-looking experience.
My Role
art direction, visual design, brand identity, web design, presentation design, and production.
Project Goal
Create a recognizable, empowering brand that could support coaching, workshops, and ongoing client communication across print and digital materials.
Deliverables
Brand Identity, Corporate Stationery, Website Design, PowerPoint Presentation, CD Artwork, Brochure Design.
Design Approach
Because the business is built around confidence and personal change, the visual language needed to feel positive and approachable rather than clinical or overly corporate. Clear typography gives the messaging structure and keeps coaching content easy to follow, while supporting imagery gives the brand a more human, aspirational quality. The color palette is used to create optimism and continuity across the pieces, so the website, stationery, presentation materials, CD, and brochure feel connected even when their purposes change.
Production decisions were shaped by how each piece would actually be used. Stationery needed to feel credible in one-to-one communication. The website had to organize the coaching message clearly. PowerPoint slides needed to support spoken presentations without competing with them, while the brochure and CD required enough visual presence to work as take-away materials. Together, the work gives Resolve to Evolve a consistent visual voice built around encouragement, clarity, and forward movement.
Visual Design
See how the identity moves across stationery, website design, presentation and CD materials, and brochure design, with each piece supporting the same message of confidence, growth, and forward movement.
