Client
KRAM & Associates Marketing Solutions
Marketing Collateral · Publication Design · Brand Communication
KRAM & Associates Marketing
Solutions
KRAM & Associates Marketing Solutions is a full-service marketing company serving small and mid-size organizations with graphic design, print, advertising, web development, e-commerce, social media, and related marketing support. I worked hands-on across KRAM’s own brand as well as client work, developing the company’s identity, stationery, website, capability materials, and presentation graphics. The project translates a broad service offering into a professional visual presence designed to support business development and client confidence.
Project Overview
A Full-Service Marketing Company Needed Its Own Strong Presentation
KRAM positioned itself as a cost-conscious, one-stop marketing resource supported by a network of creative and technical partners. Its own materials therefore had to demonstrate the same clarity, quality, and range the company promised clients. The identity needed to work in formal business settings while also showing that KRAM understood design, digital communication, and modern marketing.
I developed the corporate identity, letterhead and business cards, website, capability statement, and a 16-page PowerPoint presentation. The website presented KRAM’s services and client portfolio through interactive features, while the capability and presentation materials gave the company stronger tools for new-business conversations. Together, the work shows my approach to hands-on design across brand, digital experiences, presentations, and business-to-business communications.
My Role
art direction, Brand Identity, Graphic Design, Web Design & Development, Presentation Design, and Production.
Project Goal
Give KRAM a professional, credible visual presence that demonstrates its marketing capabilities and supports client acquisition across print, presentation, and digital communications.
Deliverables
Logo & Corporate Identity, Letterhead & Business Cards, Website Design & Development, Capability Statement, 16-Page PowerPoint Presentation.
Design Approach
Because KRAM sold creative and marketing services, its own materials had to function as proof of capability. I focused on clear hierarchy, polished business presentation, and consistency across the materials a prospective client would encounter—from a business card or capability statement to the website and a formal presentation.
The digital work also needed to showcase range. The website was designed and developed to present services and portfolio content through interactive navigation, a portfolio display, slideshows, and image-based features, giving KRAM a stronger way to communicate both expertise and breadth.
Visual Work
The selected work shows KRAM’s brand across corporate stationery, logo use, website design, capability materials, presentation graphics, and business cards—supporting both everyday business communication and new-client development.
