Client
The Daughtry House
Brand Identity · Logo Design · Marketing Collateral
The Daughtry House
A restored historic venue deserves a brand that creates a sense of occasion before guests ever arrive. The Daughtry House identity connects Victorian character, intimate celebrations, and modern event marketing across logo design, stationery, presentation materials, postcards, brochures, and web design, creating a polished customer journey for weddings and milestone events.
Project Overview
Historic Character, Presented for Modern Celebrations
The Daughtry House combines original architectural details, period furnishings, landscaped grounds, and a covered gazebo with a business built around weddings, rehearsal dinners, anniversaries, graduations, and intimate celebrations. The brand needed to communicate that sense of place while remaining practical for couples, families, and event planners comparing venues.
The identity was extended across stationery, presentation folders, promotional postcards, brochure materials, and website design so every stage of discovery and planning felt connected. The result turns the property’s physical character into a consistent visual story across both print and digital communication.
My Role
art direction, Brand Identity, Graphic Design, Marketing Collateral, Web Design, and Production.
Project Goal
Create an elegant, recognizable identity that reflects the venue’s historic character and supports wedding and special-event marketing.
Deliverables
Logo Design, Corporate Stationery, Presentation Folder, Promotional Postcards, Brochure Design, Website Design.
Design Approach
The visual direction embraced the venue’s established heritage instead of trying to make the property feel artificially modern. Typography, photography, color, and layout reinforce intimacy, elegance, and history while keeping information clear and easy to navigate.
That balance allows the emotional appeal of the venue to lead without sacrificing usability. From first inquiry through planning materials and web exploration, the brand creates a consistent experience around the place itself.
Visual Work
Move through the brand from its core identity into stationery, presentation materials, promotional postcards, web design, and brochure applications created to support both discovery and event planning.
