Client
Columbus State Community College
Campaign Design · Higher Education · Marketing Collateral
Columbus State Community College
Designing for Columbus State meant communicating with one of the broadest audiences a public institution can serve: recent graduates, working adults, transfer students, skilled-trades learners, and continuing-education audiences. Explore campaign design, rebranding collateral, event communication, digital creative, and student-facing marketing shaped around accessibility, clarity, and visual consistency for a highly diverse higher-education community.
Project Overview
A Design System Built for an Exceptionally Broad Audience
Community-college communication rarely speaks to one neat demographic. Columbus State serves students at very different ages, career stages, educational goals, and life circumstances, making audience clarity a constant design challenge. A single institution functions simultaneously as a transfer pathway, workforce-development hub, trade-school resource, continuing-education provider, and entry point to new opportunities.
The work spans two distinct visual periods: an earlier era with greater event-driven creative freedom, and a later period shaped by a formal institutional rebrand. Across both, the design challenge remained consistent: make information approachable, inclusive, useful, and visually engaging without losing the structure required by a large public institution.
My Role
Front-End Web Development, Graphic Design, Campaign Design, Photography, art direction, and Production.
Project Goal
Create clear, accessible, audience-aware communications for a large and highly diverse higher-education community.
Deliverables
Campaign Design, Posters, Bookmarks, Postcards, Event Communications, Environmental Graphics, Digital Creative, Web Design, Photography.
Design Approach
Columbus State’s open-enrollment mission turns accessibility into more than a compliance consideration. Communications must work for people with widely different backgrounds, goals, and levels of familiarity with higher education. Clear hierarchy, inclusive imagery, readable typography, and adaptable campaign systems became essential tools for reaching that range of audiences.
The role combined Front-End Web Development, Graphic Design, and Photography, allowing digital communication, campaign materials, event promotion, and student-facing creative to inform one another. When the internal design team reached capacity, projects expanded across posters, bookmarks, postcards, banners, event materials, and supporting photography.
Working both before and after the institutional rebrand provided a direct view of how visual freedom and formal brand standards change the design process. The strongest solutions respected the system while still finding enough flexibility to keep audience needs, clarity, and engagement at the center.
Visual Work
The selected work spans tutoring campaigns, workforce-development promotions, cultural programming, event communication, environmental graphics, and student-facing materials across both pre-rebrand and rebrand periods.
